Scottrade (Phase 2) by Isobar
After providing a rich set of features for the initial application redesign, Isobar was brought back to expand upon and refine functionality for the Scottrade Mobile experience. This resulted in the design of all new features that set the Scottrade experience apart from its competitors in even more meaningful ways. In fact, there are many exciting functional designs that I led that have yet to launch publicly.
Fun fact: I was the only UX team member staffed for the duration of the redesign work and was one of the longest-lasting members of the team on the engagement. I believe this speaks to my ability to stay focused on long term goals and grow to understand client needs and deliver on a particular vision. It also speaks volumes for my experience and talent for building strong client relationships.
The Comparison Tool was a feature born out of a client need that defied expectations and delivered well beyond the initial ask. This is a tool I am proud of as it encapsulates my ability to hear a request and deliver something that addresses needs in a way that defies expectations.
This feature was so well received by the client they actually shifted the entire project timeline to accommodate more iterative work on it. This allowed me to deliver not only this design, but future designs that take the feature to its fullest potential.
As those future features are not released yet, I am unable to show more extensive design work.
Compare Tool is meant to compare data across up to three stocks at once. Accommodation was made for users who only choose two. In this case, they are provided a search tool to quickly add a third whenever they wish.
The full compare tool lets users check pertinent data across three stocks of their choice to help make better trade decisions.
Initially, comparing will be accessible via the user's Watch Lists. Here we see Compare selection accessible from the Watch List's card view.
Here we see Compare selection accessible from the Watch List's list view.