Scottrade (Phase 2) by Isobar
After providing a rich set of features for the initial application relaunch, we expanded and enriched the Scottrade Mobile experience. We designed all new features that set the Scottrade experience further apart from the competition.
I was the only UX team member staffed for the duration of the Scottrade engagement.
The Comparison Tool is a tool I am most proud of as it encapsulates my ability to hear a request and deliver something that addresses needs in a way that defies expectations.
Compare was so well received by the client they shifted the project timeline to accommodate more work on it. This allowed me to deliver this design, but also future designs that took the feature to its fullest potential.
Compare was featured in their nationwide advertising campaigns at the time of release.
Compare Tool is meant to compare data across up to three stocks at once. Accommodation was made for users who only choose two. In this case, they are provided a search tool to quickly add a third whenever they wish.
The full compare tool lets users check pertinent data across three stocks of their choice to help make better trade decisions.
Initially, comparing will be accessible via the user's Watch Lists. Here we see Compare selection accessible from the Watch List's card view.
Here we see Compare selection accessible from the Watch List's list view.