Radius Fitness by Isobar
Radius Fitness was an NBC Sports initiative to launch a subscription fitness service. The driving design goal was personalization. We looked to deliver the 1:1 experience of having a personal trainer in your home. We designed a fitness video delivery platform that served customized fitness programs based on a user-defined goals. I led the design of the web experience on the project.
The service was shut down by NBC for undisclosed reasons in 2015.
We greeted the user with a sense their personal trainer was there to help them.
We delivered the next workout video (called a session) they should perform right at the top. Then we delivered options, along with information to track progress.
We provided additional non-workout content if users looked to read about other health-conscious content.
This is the desktop web Home Page. Mobile is at right.
If someone wasn't in the mood for the next session, they could browse the content catalog.
The catalog was broken up by sessions (workouts), programs (series of workouts - like a class), and the trainers themselves.
Desktop Catalog Browser. Mobile is next.
All Sessions Desktop. Mobile is next.
Before someone chose to join a program, they could learn more about the program's trainer.
Every trainer had a space where customers could learn about them, what workouts they tended to do, and some of what made them tick.
This helped engender the feeling of knowing the trainer aiding them.
This is the desktop web Trainer Details. Mobile is at right.
People could preview what sessions would be included in each program. This helped users figure out what would be asked of them.
Once they joined, they could use the page to track progress.
This is the desktop web Program Details before someone joins the program. Mobile is next.
This is the desktop web Program Details after someone joins the program. Mobile is next.
One of the most important aspects of making a healthy life change is having support. Knowing you're not alone is important to a lot of people.
Radius launched with a Community that tracked the user base's progress across metrics like calories burned. The information was broken down into categories like state and trainer.
We provided a "living" social media wall delivering Instagram and Twitter posts discussing Radius Fitness. The sessions users were completing were posted. This showed people what everyone else was doing and showed there were people out there like them.
This is the desktop web Community. Mobile versions are at right.