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Scottrade (Phase 1) by Isobar

I worked to redesign Scottrade's mobile trading platform. My team worked diligently to deliver a product that increased trade volume from mobile devices. The redesigned app surpassed Scottrade's prior platform's lifetime trades within months.


I led the design on multiple key portions of the app, some of which are detailed below.


Scottrade was purchased by TD Ameritrade in 2017.

Branch Locator

​One of Scottrade's key competitive advantages was their brick and mortar presence.


It was important to provide users with  easy access to those locations.


I led the design of the Branch Locator, ensuring we remained true to the Scottrade brand and the app's developing design language.

Watch Lists

A core component of the application was providing actionable utility. The Watch List feature, a tool used to track stocks a person is interested in, was key to this.


Watch Lists were important because they were accessible to non-Scottrade clients. They allowed non-paying customers to get understand the many benefits Scottrade provided. It was a gateway into Scottrade as a platform.

Account Mgmt

We provided access to important information as simply as possible. Users could access a full suite of account management tools on the go.


We utilized design patterns to offer detailed information without overwhelming users.

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