top of page
NBCU Xbox One Apps by Isobar

NBC approached Isobar asking for help refreshing their Xbox One Apps for their Now-branded viewing experiences. The apps utilizing the design included SyFy and USA Now (shown here), in addition to Bravo and Telemundo Now.


The challenge was making something that was viable for each brand, while making it usable by future NBC-owned brands. The Xbox One platform was unique in that everything needed to work across three distinct interactive methods (standard game controller, gesture-based, and voice-controlled).


The Home page was designed to provide visual interest and scalability for highlighting content.


We made sure to provide access to the most important parts of the app.


​Shows provided an interesting space to discover a brand's shows.


We retained the visual identity of the app and the brand, at every level of the experience.

Other Aspects

We updated the user experience for areas identified as pain points for users, such as the post play experience offering suggestions and providing an enhanced Search functionality.

bottom of page