NBCU Xbox One Apps by Isobar
NBC approached Isobar asking for help refreshing their Xbox One Apps for their Now-branded viewing experiences. The apps utilizing the design included SyFy and USA Now (shown here), in addition to Bravo and Telemundo Now.
The challenge was making something that was viable for each brand, while making it usable by future NBC-owned brands. The Xbox One platform was unique in that everything needed to work across three distinct interactive methods (standard game controller, gesture-based, and voice-controlled).
The Home page was designed to provide visual interest and scalability for highlighting content.
We made sure to provide access to the most important parts of the app.
The standard design provides visual interest and identity.
Alternate designs are afforded by the scalability of the grid design.
Shows provided an interesting space to discover a brand's shows.
Making shows accessible and interesting was important.
The Xbox One grid system provides great horizontal scalability.
We retained the visual identity of the app and the brand, at every level of the experience.
Diving into a show's episodes retains the visual identity.
Providing visual indicators for user progress was important.
We updated the user experience for areas identified as pain points for users, such as the post play experience offering suggestions and providing an enhanced Search functionality.
Clips purposely resembles episodes.
About helps users discover more about shows.
The experience after watching a show was updated to encourage exploration and discoverability.
Search was overhauled to utilize the new brand identity.