NBCU Xbox One Apps by Isobar

NBC came to us needing help in refreshing some of their Xbox One Apps for their Now-branded viewing experiences. The apps currently using the design include SyFy and USA Now (shown here), in addition to Bravo and Telemundo Now.

 

The challenge for the project was making something that was viable for the subset of brands, but making it scalable to future NBC-owned brands if they ever needed the app to do so. On top of that, the Xbox One platform is unique in that everything needs to work across three distinct interactive methods (standard game controller, gesture-based, and voice-controlled).

 

If you would like to see the app in action, you can download it on your Xbox One device or check it out online at the Xbox One App Store.

Home

The Home page was updated to provide visual interest and scalability for whatever the brands wanted to highlight during the season.

 

We also made sure to provide quick access to all the most important parts of the app, right from the beginning.

SyFy Now Home Page
SyFy Now Home Page

The standard design provides visual interest and identity.

USA Now Alternate Home Page
USA Now Alternate Home Page

Alternate designs are afforded by the scalability of the grid design.

Shows

​Providing a great interesting space to discover a brand's shows was key in making Shows fun and able to be explored.

SyFy Now Shows
SyFy Now Shows

Making shows accessible and interesting was important.

USA Now Shows
USA Now Shows

The Xbox One grid system provides great horizontal scalability.

Episodes

​No matter the level of the app, we made sure to retain not only the visual identity of the app and the brand, but also the highly horizontal user interface.

SyFy Now Episodes
SyFy Now Episodes

Diving into a show's episodes retains the visual identity.

USA Now Episodes
USA Now Episodes

Providing visual indicators for user progress was important.

Other Aspects

​All the areas of the applications were redesigned, from Show Clips to the Search experience.

 

We made sure to update the user experience for areas identified as pain points for users such as the post play experience offering suggestions and providing an enhanced Search functionality.

SyFy Now Clips
SyFy Now Clips

Clips purposely resembles episodes.

SyFy Now About
SyFy Now About

About helps users discover more about shows.

SyFy Now Post Play
SyFy Now Post Play

The experience after watching a show was updated to encourage exploration and discoverability.

USA Now Search
USA Now Search

Search was overhauled to utilize the new brand identity.